Jennifer Stoner

Owner, J. Stoner Marketing

 

With my extensive experience in marketing and public relations I have a proven ability of providing energetic leadership and creative problem solving in all aspects of integrated marketing communication. My expertise in brand development encompasses advertising, public relations, social media, media relations and crisis communication. I have extensive management experience and am able to foster collaboration and implement changes with a results-oriented and budget-driven mind-set. My experience includes many different industries including higher education, healthcare, banking and non-profit organizations.

Marketing
• Developed and implemented inaugural social media marketing campaign across multiple platforms
• Created integrated marketing plan tied to target markets
•Wrote and implemented successful marketing plan for home health agency as account executive
• Re-launched new website, employed Google Analytics to analyze frequency of traffic
• Supervision of professionals in the advertising and marketing department

Branding
• Authored, designed and produced all external and internal written materials
• Radio, print advertising, all printed sales materials, news releases, annual reports and quarterly newsletters
• Created and ensured college brand was consistent in all materials, guides, handbooks

Communication
• Developed internal communication strategy to improve internal communication.
• Developed and assisted with implemented of crisis communication plan. Primary spokesperson for all media inquiries

Training
• Created sales training program for consumer line personnel in the banking industry
• Developed and implemented successful sales incentive program for line personnel
• Established bi-weekly sales team incentive programs
• Formed and facilitated a Quality Customer Service program which increased level of service

Strength Finder Leadership Attributes: Strategic, Individualization, Arranger, Responsibility, Positivity.